A cookie is a file that is downloaded to your computer when you access certain web pages. Cookies allow a web page, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and the way they use their equipment, they can be used to recognize to user.
The cookies used on this website are, in any case, temporary in nature with the sole purpose of making their subsequent transmission more efficient. Under no circumstances will cookies be used to collect personal information.
Ensure that web pages can work properly
Store your preferences, such as the language you have selected or the font size.
Know your browsing experience.
Collect anonymous statistical information, such as what sections you have visited, as well as how long you have been in our environment.
Cookies are only associated with an anonymous user and their computer / device and do not provide references that allow knowing personal data. At all times you can access your browser settings to modify and / or block the installation of Cookies. However, the quality of operation of the Services may be affected.
Cookies from a technical point of view, allow websites to work more agile and adapted to the preferences of users, such as storing the language or detecting the access device.
Establish levels of protection and security that prevent or hinder cyber attacks against the website or its users and allow media managers to know statistical data collected in cookies to improve the quality and experience of their services, also serving to optimize advertising We show users, offering the one that best suits their interests.
TYPES OF COOKIES
The sessions expire when the User leaves the page or closes the browser, that is, they are active for the duration of the visit to the website and therefore they are deleted from our computer when they leave it.
The permanent expire when the purpose for which they serve is fulfilled or when they are manually deleted, have a deletion date and are normally used in the online purchase process, personalizations or in the registry, so that we do not have to enter our password constantly.
On the other hand, depending on the entity that manages the computer or domain from which the cookies are sent and treat the data obtained, we can distinguish between our own and third party cookies.
The own Cookies are those Cookies that are sent to your computer and managed exclusively by MERKEL II SPAIN SL. for the best functioning of the web. The information we collect is used to improve the quality of our service and your experience as a user.
If you interact with the content of our Website, third-party cookies may also be established (for example, by clicking on social media buttons or watching videos hosted on another website), which are those established by a different domain of our Website. We can not access the data stored in the cookies of other websites when you browse the aforementioned websites.
Navigating through this web portal means that the following types of Cookies can be installed:
- PERFORMANCE COOKIES:
This type of Cookie remembers your preferences for the tools found in the Services, so you do not have to reconfigure the service each time you visit. These cookies will not collect any information about You that may be used for advertising purposes, or information about your preferences (such as your user data) beyond that particular visit.
- ANALYTICS COOKIES:
Each time a User visits a Service, a tool from an external provider (Omniture, Netscope, Comscore and similar that may be added to this list if they vary in relation to the current ones) generates an analytic Cookie on the User’s computer. This Cookie, which is only generated during the visit, will serve in future visits to the Services of www.merkelcapital.com to identify the visitor anonymously. The main objectives that are pursued are:
Allow the anonymous identification of navigating Users through the “Cookie” (identifies browsers and devices, not people) and therefore the approximate count of the number of visitors and their trend over time.
Identify anonymously the most visited contents and therefore more attractive for Users
Know if the user that is accessing is new or repeat visit.
- ADVERTISING COOKIES.
This type of “Cookies” allow you to expand the information of the ads displayed to each anonymous User, if any. Among others, it is stored the duration or frequency of viewing of advertising positions, the interaction with them, or the browsing patterns and / or behavior of the User as they help to shape a profile of advertising interest. In this way, they allow to offer advertising related to the interests of the User.
The application that we use to obtain and analyze the information of the navigation is: Google Analytics:
This application has been developed by Google, which provides us with the analysis service of the audience of our page. This company can use this data to improve its own services and to offer services to other companies. You can know those other uses from the indicated links.
This tool does not obtain data of the names or surnames of the users or of the postal address from where they are connected. The information obtained is related, for example, to the number of pages visited, the language, the social network in which our news is published, the city to which the IP address from which the users are assigned is assigned, the number of users they visit us, the frequency and recidivism of the visits, the visit time, the browser they use, the operator or type of terminal from which the visit is made.
We use this information to improve our website, detect new needs and evaluate the improvements to be introduced in order to provide a better service to the users who visit us.
HOW TO MANAGE COOKIES:
The user has the possibility to configure his browser to be notified of the reception of cookies and to prevent its installation on his computer.
MERKEL II SPAIN SL can not guarantee the correct functioning of this website in case the Cookies policy is modified.
The most common options offered by Browsers are:
- Never accept Cookies.
- The browser asks the user if each cookie should be accepted individually.
- Accept cookies always.